Question 1

What have you learnt about the importance of research and planning?

Research and planning was very important in the creation of our music video. Research and planning enabled us to decide as a group what genre would be best for the music video we were going to replicate. We did this by examining various music videos by looking at the pace of cuts and mise en scene to make our final decision . We also made sure that all the music videos we were researching were set in schools as this would be the most easily accessible location for us.

We finally agreed on the song 'Fancy' by Iggy Azalea and Charlie XCX as it was appropriate casting wise and had fairly similar locations to what we already had as it is set in a school. This would enable us to make it as similar to the original as possible. To do this we were limited to 1 minute and 30 seconds, therefore we divided up into pairs to look at a 30 second section each. This was very effective as it was time efficient and it also meant that we would get more precise recordings of each camera angle and movement and what is happening in the scene at different times; regarding mise en scene and body language. This was an important stage of creating our music video as it was basically a storyboard for our music video that we could follow and made it a lot easier and precise when we went to start filming ours.

The final stage was planning. This was useful process as it gave the whole group more confidence about the organisation of filming time and what everyone was doing and when. When we planned we probably should've considered a few more things such as an extra camera as ours didn't charge overnight. I will carry this kind of planning experience and factors that we did not plan for when I produce my music video.