Research and Planning Evaluation

Research into genre helped me with production because it gave me a feel of the style that is represented throughout the R&B industry. Once I had established this it made it easier for me to decide the colour scheme and the style of layout I wanted to use, as from research R&B magazines were very simplistic. It also allowed me to identify the different conventions as well as features to make my magazine suitably fit my genre. 

The research into target audiences allowed me to create an appealing magazine and appropriate themes for my the age of my target audience. This is extremely important as different features work well for certain age ranges and what appeals to a 16 year old would be very different to what appeals to a 30 year old. Research and planning also helped as it was always there to look back on when I got stuck and needed to refresh my memory for ideas or inspiration. It also made me feel a lot more confident in the creation of my magazine as I felt I knew what I was doing and had a lot more background knowledge which would lead to making a magazine to the best of my ability.

Audience feedback was a very important element of research and planning as the main aim was to make the product appealing to the audience, and by creating surveys and gaining other forms of feedback, this meant I was creating exactly what my audience wanted. This is something that I will keep in mind when producing the music video, as the feedback I will receive can be taken on board and the necessary changes will happen. The effect of these changes will improve the quality of the music video and fit better into my chosen genre. 

From the first production research I learnt how crucial time allocation was for the project, as I underestimated the amount of time each stage would take and how much detail would need to go in to filming and editing. As there were several stages within the planning and research area, I feel I should have set myself deadlines and made a timetable for when I was going to be doing what to ensure I had everything organised and everything would be easily achievable. Time management is a major detail I will pay attention to in the music video project as it can have an impact on the outcome of the project.